With record-breaking ticket and merchandise sales as well as increased television ratings, WWE is doing extremely well financially.
WWE’s current surge in popularity can be attributed to several key factors. The Bloodline storyline, featuring Roman Reigns, Paul Heyman, The Usos, and Solo Sikoa, has been a major draw. The return of The Rock earlier this year has also been a significant boost. Additionally, the rise of Women’s World Champion Liv Morgan and the ongoing presence of Undisputed WWE Universal Champion Cody Rhodes have all contributed to WWE’s current popularity.
WWE is relying more on media rights fees than ever, as they account for the majority of its revenue. WWE no longer needs to rely on house shows, which used to make up the majority of its revenue.
In a Wrestling Observer Daily Update, Dave Meltzer reported that, based on the touring schedule, WWE has significantly reduced the number of shows it intends to hold this summer.
Meltzer wrote, “WWE has cut way back this summer on house shows as well as NXT shows. There are only a few main roster house shows this summer and only five NXT house shows this summer.”
In July, the main roster will perform five live events in Mexico and Japan, while NXT will hold two house shows. August’s main roster includes seven shows, including stops in Florida and Germany.
