On September 19, WWE filed several new trademarks with the United States Patent and Trademark Office, including the ring name of a new NXT star and others.
Jaida Parker, Global Localization, Out The Mud, and OTM were the terms.
Wrestling exhibitions and performances by a professional wrestler and entertainer are among the services covered by the Parker trademark. The following descriptions were given to the other trademarks:
“Mark For: OTM™ trademark registration is intended to cover the categories of entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
According to a second filing for Global Localization, it is “to cover the category of concept and brand development in the field of wrestling and sports entertainment programming content.”
Stephanie McMahon used this term last year at the Wells Fargo TMT Summit to describe WWE’s plans to create a ‘World Cup-type scenario’ for opening Performance Center and NXT brands around the world.