WWE has submitted an application for a new trademark.
On September 14, WWE submitted an application to the United States Patent and Trademark Office in order to trademark the term “WWE Rush” for its NIL program (names, images, and likeness for student-athletes).
Next in Line is a program that was created by WWE. They have recruited a large majority of college athletes who have no prior experience in pro wrestling for this program, which is why the company has shifted its vision for its developmental system, NXT. Here is the description for the trademark:
“Mark For: WWE RUSH trademark registration is intended to cover the categories of organizing and conducting a program to enhance the use of student athletes’ names, images, and likenesses (NILs); Organizing and conducting collaborative partnerships with student athletes for brand building, training, development, education, communications, promotion, and community relations services; Entertainment services, namely, organizing and conducting an array of sports entertainment events rendered live and recorded for the purpose of distribution; Organizing and arranging of exhibitions and events for sports and entertainment purposes; Entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; Providing information in the fields of sports, entertainment and general interest via an online community portal; Providing a website in the field of sports, entertainment and general interest.”
According to reports, Gable Steveson, the most significant NIL signee for WWE, is not making as much progress as the company would like, which has caused them to delay their plans to put him on the main roster, click here to read more about Steveson’s status with WWE>
