WWE has officially filed for the trademark “SnackDown,” a term closely tied to the company’s recent partnership with Drumstick for the “Summer SnackDown” promotion. The filing was made on April 9 with the United States Patent and Trademark Office and indicates a continued effort by WWE to expand its branding beyond wrestling and into the food and snack industry.
According to the trademark filing, the “SnackDown” brand will be applied to a wide array of food and beverage products. These include candy bars, frozen foods, popcorn, cereals, ice cream products, pretzel chips, pastries, donuts, desserts, and beverages like coffee and hot chocolate. The list also features bakery goods, pizza, noodles, chocolate, and various frozen confections.
This move signals WWE’s growing interest in lifestyle branding and cross-market promotions, potentially tying food products to WWE events or personalities under a uniquely branded banner. With previous success in collaborative marketing campaigns, “SnackDown” could become a recurring feature in WWE’s consumer outreach.
The timing of the filing suggests WWE may look to roll out new co-branded snack items or promotional activations tied to major events like SummerSlam or its annual back-to-school initiatives.
