According to Military.com, the Army invested $11 million in The Rock’s UFL Football League to boost enlistments, however internal documents and emails reviewed by the website suggest the investment did not result in any new recruits and might have even hindered recruitment efforts.
It was also noted that the agreement was supposed to see The Rock act as a brand ambassador for the Army and that required him to post a certain number of Army-related messages on his social media, but the Army claims Rock did not meet his obligations.
The Army is now attempting to recover $6 million of their investment as they had expected five social media posts from The Rock, each valued at $1 million, but he only made two.
The agreement would also include UFL players wearing Army branding during games.
Neither has the UFL nor The Rock’s publicist responded to requests for comment. Laura DeFrancisco, a spokesperson for the United States Army’s marketing team, noted they are working with the UFL to determine the final cost.
