Spribe, the creator of the Aviator game, has recently signed a long-term sponsorship deal with the UFC in hopes of increasing brand awareness amongst fans of different sports. As with the rest of their partnerships, Spribe’s Aviator becomes official partner of UFC Pay-Per-View and Fight Night events, meaning unlimited reach.
Besides this, UFC fighters will also serve as brand ambassadors, endorsing the game to millions of fans in North and Latin America. In this article we analyze the partnership’s benefits for Spribe and UFC, the effects of sponsor fighters, and the future of the gaming and combat sports industries.
Spribe and UFC: A Groundbreaking Collaboration
Spribe and UFC form a strategic alliance that combines online gaming and professional fighting sports.
Key Highlights of the Agreement
- Official Sponsorship – Aviator is now a featured sponsor of UFC’s major life events.
- Brand Visibility – Aviator logo and branding will be displayed inside the Octagon and during live broadcasts.
- UFC Fighter Endorsements – Several top-ranked fighters are now official Aviator ambassadors.
- Expanding the Player Base – UFC’s global audience helps introduce Aviator to millions of potential players.
What Aviator and UFC Have in Common
- Both Aviator and UFC offer unmatched entertainment that excites audiences.
- Aviator dynamic approach to betting captures the same excitement and uncertainty as a live fight’s betting atmosphere does.
- UFC targets a younger demographic of sports enthusiasts who are into technology like online betting games.
Spribe aims to use the penetration of UFC to acquire new customers and make Aviator a household name in betting games
Aviator Rapid Growth and UFC’s Role in Its Expansion
Since its launch, Aviator has become one of the fastest-growing crash games in the industry. This new partnership with UFC will accelerate its growth even further.
The Rise of Aviator in the iGaming Industry
- Aviator is a renowned name in the gaming industry as a popular crash game since its release in 2018.
- More than a dozen million players of Aviator can be found every month.
- In the 2024 Global Gaming Awards, Spribe was awarded Breakthrough Company of the Year, and it was an honour for them.
Why UFC Chose Aviator as a Partner
The UFC aims to associate itself mainly with digital companies that increase the engagement level of fans. The uncomplicated and thrilling experience of the Aviator game blends incredibly well with the intense UFC fights.
This partnership gives the UFC an advantage in the burgeoning market of online gaming, bolstering its business portfolio. Given UFC’s ability to market, Aviator is expected to have millions of new users, increasing its presence in the international gaming market.
Alex Pereira: Aviator Leading Brand Ambassador
Alex Pereira, a two-division UFC champion, has been named Aviator first official brand ambassador, further strengthening the game’s connection to MMA fans worldwide.
Why Pereira Was Chosen
One of UFC’s most dominant champions, known for his explosive fighting style. A huge fanbase in North America and Latin America. His frequent presence at UFC events makes him an ideal representative for Aviator global marketing efforts.
How Pereira Promotes Aviator
Features in Aviator digital and social media campaigns targeting UFC fans. Engages with his millions of followers, showcasing the thrill of crash betting. Connects the excitement of betting with the high stakes of professional fighting.
Pereira’s influence will help bring Aviator into mainstream sports gaming conversations.
Merab Dvalishvili: Expanding Aviator Reach in MMA
Following Pereira, UFC Bantamweight Champion Merab Dvalishvili has also joined the Aviator promotional campaign.
Why Dvalishvili Represents Aviator Brand Well
His journey from Tbilisi, Georgia, to UFC stardom makes him an inspiring figure. He is known for his unmatched endurance and relentless fighting style. A fan-favourite fighter with a strong following in Europe and the U.S.
Dvalishvili’s Role in Promoting Aviator
Featured in marketing campaigns and promotional content for Aviator. Helps introduce Aviator to the global sports betting community. Strengthens the game’s presence in European and American markets.
With Dvalishvili on board, Aviator expansion into new regions is set to accelerate.
Johnny Walker Joins as Aviator Third UFC Ambassador
Spribe continues expanding its UFC ambassador lineup, adding UFC Light Heavyweight fighter Johnny Walker to its roster.
Why Walker Is a Strong Addition
- Ranked among the top UFC light heavyweights, making him a high-profile figure in the sport.
- Extremely popular in Latin America, particularly in his home country, Brazil.
- Brazil’s iGaming market is rapidly growing, making Walker a key asset for Aviator expansion.
Walker’s Role in Promoting Aviator
- Appears in advertising campaigns tailored for Latin American players.
- Uses his large social media following to engage fans and promote Aviator.
- Highlights Aviator high-risk, high-reward gameplay, mirroring the intensity of UFC fights.
Walker’s influence will help Aviator strengthen its presence in the Brazilian gaming market.
Mutual Benefits of the Spribe-UFC Partnership
This collaboration brings significant advantages to both UFC and Spribe.
UFC’s Gains from the Partnership
- Attracts gaming industry sponsors, boosting UFC’s commercial revenue.
- Engages younger, digitally active audiences.
- Enhances fan interaction with Aviator real-time betting experience.
Aviator Growth Through UFC
- Gains global brand recognition through UFC’s massive media exposure.
- Connects with millions of UFC fans worldwide, especially in North and Latin America.
- Establishes itself as a leading betting game beyond traditional casinos.
Both brands stand to gain significantly, making this a win-win partnership.
The Growing Connection Between Gaming & Combat Sports
The developers of Aviator, Spribe, have signed a long-term sponsorship deal with the UFC, which aims to increase brand recognition among sports fans internationally. Because of this partnership, branding for Aviator will be shown on all UFC events – Pay Per View, Fight Night, etc. – and will receive the best branding opportunities.
In addition, UFC fighters will also serve as brand ambassadors for the game and are able to reach an audience of millions of fans in North and Latin America. In this article, we examine how both Spribe and UFC, separately and together, mutually benefit from the partnership, the consequences of fighter sponsorships, and the future of the gaming industry and combat sports.
The partnership of Spribe and UFC demonstrates a more general movement in which gaming companies have been signing deals with big sports franchises.
- More leagues are utilizing gaming sponsorships as a tool to market to the younger demographic.
- Gaming brands gain instant exposure through live sporting events.
- This partnership is likely the first of many similar collaborations.
With Aviator continued success and UFC’s vast global audience, this deal could reshape the landscape of sports gaming sponsorships.
Expect to see more collaborations between Spribe, UFC, and other combat sports organizations in the future!
