During an appearance on Peter Rosenberg’s Cheap Heat podcast, Seth Rollins talked about his initial reaction to turning heel after losing the Universal Title to Bray Wyatt:
“The short answer is no [excited about turning heel]. It wasn’t something that I was excited about out of the gate. I feel like I got a raw end of the deal, a raw shake, when it came to what I was doing at the time and the position I was put in with The Fiend character and the Hell in a Cell and the Super ShowDown [Crown Jewel] matches after I had just come off what I thought was an incredible match and long story with Brock Lesnar from SummerSlam.”