In an interview with ITRWrestling.com, Paul Wight aka The Big Show talked about his frequent heel and face turns during his wrestling career:
“Oh, I think it’s super frustrating. One of the things that turning did is made it hard for me to develop a consistent identity, you know, to sell merch. Merchandise is a huge part of our industry and you either have to have a solid run as a really dominant heel where people want to buy your stuff because you’re the antihero and they like it, or you need to have a solid run as a babyface where they love your stuff and everybody wants to buy it. When you’re flip-flopping, a lot of times you’re pissing people off—you’re constantly dividing your audience.”
“During these situations, most people thought I was schizophrenic and they didn’t understand what I was doing and why I was doing it. Usually, it wasn’t up to me.”
“But it was frustrating because you’re just like, “Why am I doing this? I was fine last week. What happened in six days that made me lose my mind?” But that’s the entertainment industry, I guess. Sure, it would have been nice to have a career that was a little bit more consistent, a little bit more solid.”
