NJPW issued the following press release:
New Japan Pro Wrestling Partners with Event Merchandising Ltd to Launch NJPW Eurostore
For immediate Release
London, UK – December 3, 2024
New Japan Pro Wrestling (NJPW), one of the world’s premier professional wrestling promotions, is thrilled to announce the launch of its UK-based, European online store, NJPWEurostore.com, on Monday, December 9, 2024. This exciting venture will bring NJPW’s exclusive merchandise to fans across Europe, expanding the promotion’s global footprint.
Event Merchandising Ltd: A Trusted Partner in Global Branding
The store is developed in collaboration with Event Merchandising Ltd (EML), a leader in merchandise solutions for entertainment, sports, and cultural brands. With a deep history in professional wrestling, EML has previously worked with WWE, TNA, and WOS Wrestling, and runs the successful platform Wrestle Merch Central, which supports merchandise for wrestling stars past and present, indy promotions and wrestling inspired clothing brands for fans in Europe.
Beyond wrestling, EML boasts an impressive portfolio, including partnerships with UEFA, Webtoons, Harley-Davidson, MTV, Eurovision, National Theatre, 007 James Bond, Global Radio & ITV . In partnership with Hasbro, EML recently launched the first-ever flagship stores for Transformers and Peppa Pig at London’s iconic Battersea Power Station, marking a milestone in retail innovation.
Thomas V.G. Partridge from New Japan Pro-Wrestling Co. Ltd. gave his statement:
“We at New Japan Pro-Wrestling are very excited to be opening a dedicated UK & Europe online store. By tagging with an experienced partner like EML, we are confident that we can deliver the very best NJPW merchandise to our passionate fans and take our presence in this rapidly growing market to the next level.”
Dean Dionysiou from Event Merchandising Ltd shared his excitement about the collaboration:
“We are honored to work with NJPW to launch NJPWEurostore.com, bringing their unique energy and style to European fans. This store will not only make NJPW merchandise more accessible but also deliver exclusive products that resonate with the passionate fanbase across the UK & Europe.”
What NJPW Eurostore Offers
The NJPW Eurostore will provide:
A wide range of official merchandise, including apparel, accessories, and collectibles. ● Exclusive items designed specifically for European fans.
Fast and reliable shipping across Europe.
This launch reflects NJPW’s ongoing commitment to its growing international audience, following the success of its Royal Quest live events in Europe. The collaboration with EML guarantees fans a world-class shopping experience.
Explore NJPW Eurostore
The store officially launches on December 9, 2024. Fans can visit NJPWEurostore.com to discover exclusive merchandise and updates.
About New Japan Pro Wrestling (NJPW)
Founded in 1972, NJPW is one of the oldest and largest professional wrestling promotions in the world, featuring a roster of world-class talent, including IWGP World Heavyweight Champion, Zack Sabre Jr., Hiroshi Tanahashi, and Tetsuya Naito. With its yearly Wrestle Kingdom events and G1 Climax tournaments, NJPW has become the home of high intensity, hard hitting wrestling world wide.
About Event Merchandising Ltd
Event Merchandising Ltd is a leader in creating and managing merchandise programs for global entertainment and cultural brands. Their expertise spans e-commerce, retail stores, and live event merchandising, with partnerships that include UEFA, Webtoons, 007 James Bond, Eurovision, The Olympics, ITV, MTV, Global Radio & Harley Davidson. To learn more, visit eventmerchandising.com.
