During his recent podcast, Jim Ross discussed television viewership and why the 18-49 demographic numbers are important:
“That’s what the advertisers are buying,” Ross said. “They’re not looking at the total audience, they’re not looking at 50+ [demographic] unless you’re selling Geritol or something… The 18-49 [demographic] is the money that’s where you’re shopping.”
“I think that’s a big missed opportunity in the business now,” JR said. “I am a firm believer that creatively produced, episodic vignettes do more to get a talent over than just having a cold match on TV. I truly believe that. I believe that a company can commit to getting talents over if they have a systematic program that has a beginning, middle, and an end, and when you get to the end of the vignettes, you preconditioned the audience for this individual. And he/she steps right in their first storyline.”
(quotes courtesy of WrestlingInc.com)
