Eric Bischoff Discusses Unique Terms Of Ric Flair’s Multi-Year Deal With AEW

Ric Flair’s life is professional wrestling.

With that in mind, Eric Bischoff is happy for “The Nature Boy” after hearing of him signing a contract with All Elite Wrestling.

During a recent episode of his “Strictly Business” podcast, the WWE Hall of Fame legend and former WCW Executive Vice President spoke about Flair signing a deal to return in AEW as part of Sting’s retirement tour leading up to AEW Revolution 2024.

“Iโ€™m happy for Ric,” Bischoff said. “Professional wrestling is Ric Flairโ€™s life. Ric Flair left Richard Fleir behind a long time ago, and Iโ€™m happy for Ric because Ric loves the business, he loves being around the business. Itโ€™s good for Ric, itโ€™s really good for Ric. The Wooooo! Energy thing, thatโ€™s obviously a great opportunity for the people who are behind Wooooo! Energy to get it some national promotion and exposure.”

Bischoff continued, “Thatโ€™s a good thing. It makes it easier for the distributors who are trying to sell that drink and get it into the retail outlets around the country. Itโ€™s a win for Ric personally, itโ€™s a win for the people behind Wooooo! Energy, and letโ€™s see what it means to AEW. Time will tell.”

Easy-E would continue, referencing the length of Flairโ€™s deal and the report that came out stating that his sponsorship deal was paying for the majority of his salary.

“If what Sean reported is true, and I believe it probably is, yeah, itโ€™s very similar to what I did,” Bischoff said. “In Randyโ€™s case, the Slim Jim deal covered 100% of Randyโ€™s salary. It covered all of it, and did for a couple years. I got Randy for free [laughs], and thatโ€™s why itโ€™s a win. Itโ€™s a win for Ric, it gets him close to a business that is his life, really. Itโ€™s in his generic makeup, his DNA. Thereโ€™s no denying how much Ric loves the business. So itโ€™s a win-win, and potentially a win-win-win. Weโ€™ll just have to wait and see how much of a win it is for the AEW product.”

Check out the complete episode of the show at Apple.com. H/T to Fightful.com for transcribing the above quotes.