Chris Jericho made an appearance on the Wrestling With Freddie podcast from iHeart Media’s My Cultra Network to discuss a wide range of topics.
During it, the former AEW World Heavyweight Champion talked about why he has tried to get over as many people as possible when AEW started in 2019:
“This is not a WWE bash. I worked there for almost 20 years and I loved working for WWE, but one thing they still have an issue with, and you can see it if you watch the show is building new stars. They really have a problem with that and I don’t know why. Once again, it doesn’t matter what they do. From day one in AEW, when we showed up on October 2nd, and even before that when we showed up for the first couple PPVs, we had no television deal. Then when we finally got one on TNT, it was an ad revenue share.
What that means for people that don’t know is you make the money based on the advertising. If you have 50 advertisers, you get a share. If you have one advertiser, you get a share. It was not a big monster deal. I realized early on kind of being the face of the company and the one guy the national audience knew besides Jim Ross, but the one guy that’s in the ring, and they knew Cody maybe but not really. Kenny and The Bucks were more independent or popular in other countries. I needed to make new stars as quickly as I could, Cody being one of them. Kenny Omega being another one. You look at my first few programs. Match three in AEW was against Darby Allin. Jungle Boy was right around that time. Then Jon Moxley who had to be rehabbed when he came from WWE because Mox was not Mox when he first showed up.
He was stil Dean Ambrose, the goofy guy who wasn’t funny doing all the stupid sh*t they made him do. We had to make him into a star right off that bat. All of those guys, if you look at the first six months pre-lockdown in AEW, I worked with all of them. So very quickly, we had 6, 8, or 10 guys shouldering the load. Four months after our first date, October 2nd, or three months, we went from an ad revshare to a contract I believe $160 million for 4 years because of the demos and ratings we got right out of the gate.”
