During an appearance on Busted Open Radio, Chris Jericho was critical about how WWE booked gimmick matches and talked about AEW’s approach to the Blood and Guts match:
“I’m a big proponent that the match has to fit the story, not a story just to have a match. For example, Hell in a Cell. ‘Oh we’ve got Hell in a Cell pay-per-view coming up next month. Let’s put together a three week story and put them in the cell. Then we’ll have a tag team in the cell, we’ll have a women cell, we’ll have a midget cell.’ It’s like, you’re just prostituting this gimmick. For Blood and Guts the story needs to be there first. And for the first time since last March we have this story between these two factions that, right out of the gate, there’s a lot of intensity and a lot of interest. So let’s put it in the Blood and Guts.”
“So there is a lot to live up to, because a lot of people are saying ‘oh you’re doing it too early.’ We disagree. Why does the Blood and Guts have to happen four months down the line when it really demands to happen now? And trust me; we have a long way to go. There’s a lot of twist and turns in the pipeline between the Inner Circle and the Pinnacle. And I think Blood and Guts, if we do it the way I think we’re going to do it, it’s just going to kick it off at the highest of levels to where people are just going to want to see more and more and more and more.”
(quotes courtesy of WrestlingInc.com)
