Chris Jericho spoke with Busted Open Radio about AEW’s media rights renewal with Warner Brothers Discovery.
Jericho said, “I think we proved a lot of so-called ‘experts,’ and we made them look like idiots. We knew what was going on with this. The landscape changes constantly; numbers go up and numbers go down, but the overall demo of what AEW brings to the table as a live sporting event is invaluable. We knew it was something that people would want to be involved with. Warner Brothers Discovery didn’t want us to go anywhere, and you can see, $185 million a year for a company that has only been going five years. That’s never happened before. Ever. Obviously, WWE is the gold standard. They didn’t have a deal like that five years in. With all the growing pains, good and bad, that AEW has, we’re still such a young company. That showed we have a real commitment. We’re not going anywhere. Tony Khan is not going anywhere. I’m not going anywhere, much to people’s chagrin. Neither is the rest of the company. It’s going to be a really great next three to five years. There is nothing worse than if AEW didn’t get a great television deal. There is nothing better for the business and the fans than for AEW to thrive and be healthy. We are.”
“I’m about ready to go into my biggest contract year ever. That’s one of the things I laugh about when people are like, ‘Jericho just has to be on TV.’ I don’t have to do anything. My boss puts me on TV because he pays me money to be there. To know that much money is at stake 25 years after the Attitude Era, it blows my mind. This is a great time for the business and fans to be in it. Live sports is the last bastion of advertising. With all the streaming, nobody is watching commercials anymore. The only commercials are NFL, NHL, NBA, AEW, WWE, live sports. That’s why it’s worth that much money. For people going, ‘Oh, they’re overpaying.’ It’s what they have left to make money. When WWE goes to Netflix, suddenly that changes the game as well. It’s an interesting time for the television business, the wrestling business, and live sports and advertising.”
On the subject of the new @AEW TV Deal, @IAmJericho explains what it means for the industry and how the "experts" were wrong.👀#BustedOpen247 @davidlagreca1 @bullyray5150 @THETOMMYDREAMER pic.twitter.com/SmGBn2Puvn
— SiriusXM Busted Open (@BustedOpenRadio) October 9, 2024
(quotes courtesy of Jeremy Lambert)
