Bryan Danielson has secured the trademark rights to the YES! Chant.
On July 29th, the AEW star applied to the US Patent and Trademark Office (USPTO) to trademark the term ‘YES! YES! YES!’. The following is a description of the term listed for entertainment purposes:
“Entertainment in the nature of wrestling contests; Production of podcasts; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Television show production; Media production services, namely, video and film production; Entertainment services in the nature of a wrestling club; Production of music; Provision of information relating to television, motion picture film, audio and radio production; Television, video and movie filming services.”
Danielson first gained popularity in WWE during his babyface run in 2013, when he started the NO! NO! NO! Chant upon entering the ring. The following year, at WrestleMania 30, he won the World Heavyweight and WWE Championships in the main event after defeating Triple H to secure a spot in the triple threat match against Randy Orton and Batista.
Danielson is scheduled to face Swerve Strickland for the AEW World Heavyweight Championship at All In.
