Brody King has filed for a second trademark, further hinting at a possible rebranding or expansion of his faction with Buddy Matthews and Julia Hart. Following his recent trademark application for “Hounds of Hell” for merchandising purposes, King has now filed under his real name, Nathan Blauvelt, for the trademark “Cerberus.” This filing, made over the weekend, is categorized under entertainment services.
The trademark description reads:
“Entertainment in the nature of wrestling contests; Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, personal appearances by a professional wrestlers and sports entertainers; Entertainment services, namely, televised appearances by a professional wrestlers and sports entertainers; Entertainment services, namely, live appearances by a professional wrestlers and sports entertainers; Providing online interviews featuring professional wrestlers and sports entertainers in the field of professional wrestling and sports entertainment for entertainment purposes.”
Buddy Matthews has also filed for the “Hounds of Hell” trademark, suggesting the faction’s direction is being solidified with multiple trademarks to support its evolution. While it is unclear how “Cerberus” fits into the group’s identity, its reference to the mythological three-headed guard dog of the underworld aligns with the dark and ominous tone of the faction.
These filings suggest significant plans for King, Matthews, and Hart as they continue to establish their presence within AEW, leaving fans curious about the group’s future storyline developments.