During an appearance on The Illuminerdi podcast, WWE Champion Big E talked about the competition between WWE and AEW:
“I know, from a fan perspective, a lot of people would prefer that I come in here and trash talk everyone in AEW and stir the pot. But that’s not my style … I think it forces us to raise our game. If you watch their shows, and you see rabid fans/people losing their minds and people loving those shows. It should make us want to say, ‘Yo! We want to be dominating them. We want to step our game up. We want to put on the better show.’”
“I think it’s just also very good we have men and women who may not fit here in WWE, who may not want – whatever it is. But now they have a place they can go. And they can wrestle. They can make money. They can live their dream. They can be on TV, so I think it’s great.”