Bruce Prichard is Executive Director of WWE’s main roster programming, and this has not made him very popular in the locker room.
A recent report stated that WWE Superstars are not fans of Bruce Prichard’s management style.
Bruce Prichard is “terribly unpopular with the talent,” Ringside News is reporting. There is a reason for that, and it stems from how he handles this role of Executive Director.
A tenured member of the team revealed that “everyone in that position has to be a bit of a bullsh*t artist.” The issue resides in how “openly [Prichard] plays games with people’s lives.”
According to a source, Bruce Prichard will set up talent and then he “stooges off a story to Vince [McMahon] designed to push an agenda.” He will do this by either pushing people he wants to see elevated, or by burying others “he wants to bury for no reason.”