WWE has filed trademark applications for several variations of “D1,” including “D1,” “D-1,” and “D-One,” on January 19, 2025. The filings, made under the entertainment services classification with the United States Patent and Trademark Office, hint at plans to utilize the terms for wrestling-related purposes.
The trademark description includes:
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
While WWE has not officially confirmed how these trademarks will be used, speculation points to a potential connection with its NIL (Next In Line) program, which recruits collegiate athletes into the world of professional wrestling. Given that “D1” refers to Division 1, the highest level of collegiate athletics, this connection would align with WWE’s continued efforts to scout and develop talent from the athletic world.
Additionally, WWE previously held a Day 1 Premium Live Event, which further adds to speculation that these trademarks might be tied to a new event or program related to the brand. Fans will be eager to see how WWE incorporates these trademarks into its growing portfolio.
