TKO President Mark Shapiro spoke at the Goldman Sach’s Communacopia + Technology conference on a number of topics, including WWE’s partnership with Netflix.
Shapiro said, “Netflix, who could prove to be our best partner yet, is the real engine behind Raw, and by the way, much of what we’re doing internationally. I’ve seen their promotion plan, the marketing plan, the way they’re getting behind it, the way they’re using the NFL holiday games to promote WWE Raw moving to Netflix. They are going to be a battleship when it comes to helping us grow our brand and grow our audience.”
On the reach of WWE’s PPVs:
“Across the board, these PLEs are really exciting and there’s one a month. People know them. Bash in Berlin, SummerSlam, obviously WrestleMania. I mean, these are major events that draw in a base that is much larger than a sports fan base,” he noted. “It’s a real casual sports fan. It’s an entertainment fan. It’s a lot of women. It’s young. Very very young. And the engagement numbers and their social digital numbers for WWE are absolutely sky high.”
