Sports Business Journal reports that WWE has signed a new deal with Sazerac Brands’ Wheatley Vodka to be the exclusive vodka of WrestleMania 40.
This newly formed partnership will not be limited to WrestleMania alone; it will extend to other events throughout the year.
The report also mentions that the terms of the business partnership between WWE and Wheatley state that the vodka brand will serve as the presenting sponsor for a forthcoming six-part content series on WWE’s social and digital platforms, and a Wheatley-branded tour bus will be prominently featured throughout the series.
The series, which will be hosted by top WWE star “The American Nightmare” Cody Rhodes, will feature engaging interviews with various WWE superstars.
