WWE Wins Two Awards at The 4th Annual Hashtag Awards as The New Day Hosts

By
PWMania.com Staff
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The 4th Annual Hashtag Sports Awards saw two awards for WWE.

Kofi Kingston of The New Day served as the event’s host, and it took place on Tuesday night at The Cosmopolitan in Las Vegas.

WWE took home the prize in the category “Emerging: Best Engagement Through NFTs or Digital Collectibles.” They competed against NBA All-Star 2022 Shoppable Citywide Art Gallery, Sorare, Fanplay x New Jersey Devils, and Fan Controlled Football + Ballerz NFT Collective.

WWE’s Next In Line program for collegiate athletes took first place in the category “Emerging: Best NIL Program for Brand, Agency, or Tech.” WWE competed against Candy Digital’s Sweet Futures, Playmaker’s NIL Program, OneTeam Partners & Fanatics’ College NIL Jersey Program, and U.S. Olympic & Paralympic Committee’s Team USA Athlete Marketing Platform for LA 2028.

WWE was up for a third prize, but they were unsuccessful. The Drone Racing League won the “Fan Experience: Best Use of Technology” award. WWE was nominated for ThunderDome, and the other finalists in that category were Pixellot’s AI-Automation to the Ball Park, Second Spectrum by Genius Sports: Powering Immersive Broadcast Experiences, Atlanta Falcons & Judo Use Flexible Technology to Advance Fans’ Gameday Experience, and LiveLike’s Audience Engagement Platform Activating Audiences.

WWE also took home two awards at The 3rd Annual Hashtag Sports Awards in 2021: the “Brands & Partnerships: Most Creative Partnership (Without a Athlete or Influencer)” prize for WWE ThunderDome and their collaboration with The Famous Group, as well as the “Impact: Gender Equality In Sports” award for WWE’s first-ever no-makeup shoot.

Here are a few photos of The New Day at Tuesday night’s awards ceremony, along with the announcements on WWE’s awards:

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